Work Experience:

Content Marketing Manager

HomeExchange (Mar. 2022 - Mar. 2023)

• Developed and executed the English content marketing strategy

• Wrote blog posts and landing pages relevant to travel, home swapping, and travel influencers

• Copyedited emails, blog posts, and other content after being translated from French to English

• Tracked content performance through Google Analytics and adjust the content strategy based on what was trending

• Researched trending keywords to optimize content

Associate Editor

BU Today and Bostonia (Jan. 2020 - Present)

• Write articles across multiple university publications.

• Fact-check and edit the Class Notes and In Memoriam sections of Bostonia.

• Manage department finances including balancing budgets, processing invoices, and handling contracts for freelancers.

• Co-manage interns by answering their questions, submitting hiring paperwork, and approving hours

Social Media and Marketing Associate (Contractor)

Nimble, Inc. (Feb. 2019 - Nov. 2019)

• Monitored fan engagement and tone across Twitter, Facebook, LinkedIn, Instagram, Pinterest, and YouTube.

• Facilitated webinar planning, promotions, and live productions.

• Composed social headlines that summarized pertinent content concepts, facts, and expressions from their original content.

Content Intern

JumpStart Games (May 2018 - Jan. 2019)

• Helped develop, oversee, and execute the content marketing strategy for the School of Dragons brand.

• Wrote and copyedited articles for the School of Dragons Game Guide page.

• Created the content for essential emails to highlight upcoming events and releases.